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#Sylo marketing solutions how to
"The future of influencer marketing is long-term partnerships with authentic, Sylo Certified creators, and now marketers will have a way to spot brand sales lift faster to help inform how to best optimize the campaign toward sales," said Erick Schwab, co-founder of Sylo.
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The combined service revealed that sales in this specific region outperformed the national trend, as other influencers in this campaign did not have concentrated regional audiences. During a recent pilot program, Sylo's Tracker identified individual influencers within a larger national campaign by a global CPG brand with a strong regional presence. Sylo's proprietary technology, which includes real-time monitoring of an influencer's verified data combined with Nielsen's retail sales data provides brand marketers with actionable insights to solve the challenge. Marketers have neither had an efficient nor effective way to measure at the speed required to optimize the retail sales impact of influencer marketing campaigns. This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's customers, to streamline influencer measurement inline with that of paid measurement. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales. 26, 2020 /PRNewswire/ - Sylo, an unbiased 3 rd party verification and measurement platform for influencer marketing today announced that it has joined the Nielsen Connect Partner Network.